He has coached thousands of people to improve their lives and performance by adopting an alcohol-free lifestyle. He is the author of The 30-Day No-Alcohol Challenge
: Your Simple Guide to Easily Reduce or Quit Alcohol and the creator of Project 90
, an online program providing support and coaching for individuals eliminating alcohol from their lives. He is also the host of the Alcohol-Free Lifestyle Podcast
, launched in June 2020, with 22 episodes currently featured on iTunes and Spotify. And the James Swanwick Show, with 330 episodes and 2million downloads.
A sleep evangelist, James is the co-founder (with his brother Tristan Swanwick) of the popular health brand Swanwick
, which produces the popular Swannies blue light blocking glasses
to improve well-being and sleep quality. The company has sold more than 160,000 pairs of Swannies blue light glasses
, which are worn by pro-athletes in the NFL, NBA, MLB, Premiere League, U.S. Olympic Team and UFC. The blue blocker glasses
have been featured on the Kelly Ripa Show, the Today Show and in Forbes, and are recommended by some of America’s top sleep doctors.
In his early career as a journalist, Swanwick was a reporter for Rupert Murdoch’s News Ltd, reporting on worldwide news, politics, business and entertainment for newspapers including The Courier-Mail and News of the World. His journalistic work has been featured in media including the New York Times, Associated Press, Wall Street Journal, Sydney Morning Herald, Daily Telegraph, The Sun and The Courier-Mail.
From 2010 to 2012, James was an ESPN SportsCenter anchor
. Prior to that, he spent eight years working as a Hollywood correspondent, interviewing celebrities like Brad Pitt, Angelina Jolie, George Clooney, Bradley Cooper and Arnold Schwarzenegger, and world leaders including former U.S. Vice President Al Gore.